"The Echinacea purpurea, known as the Cone flower has a prickly centre. Echinacea originates from the greek for hedgehog while Purpurea refers to its purple coloured flowers which last for several weeks from June attracting butterflies and bees. Currently an 'In' medicine, as scientific studies have suggested that its use improves the action of the body's immune system by as much as 30%. Good for colds and flu".